Welcoming New Smiles!
Notice of Privacy Practices
THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.
The office is committed to protecting your privacy, and we have adopted privacy practices to protect the information we gather from you. We understand that medical information about you and your health is personal. We are committed to protecting medical information about you. The Notice of Privacy Practices (“Notice”) describes the privacy practices of the office and will tell you about the ways in which we may use and disclose medical information about you and how you can get access to this information. We also describe your rights and certain obligations we have regarding the use and disclosure of medical information with respect to your “Protected Health Information” (as defined by the Health Insurance Portability and Accountability Act of 1996 and its regulations, as amended from time to time).
Consumer information, including mobile phone numbers, SMS opt-in data, and consent records, is not sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent information will not be shared with any third parties except as necessary to provide messaging services requested by the consumer.
We typically use or share your health information in the following ways:
- Treat you: We can use your health information and share it with other professionals who are treating you. An example of this would be a doctor treating you for an injury asks another doctor about your overall health condition.
- Bill for your services: We can use and share your health information to bill and get payment from health plans or other entities. An example of this would be sending a bill for your visit to your insurance company for payment.
- Run our office: We can use and share your health information to run our practice, improve your care, and contact you when necessary. An example would be an internal quality assessment review.
- Help with public health and safety issues: We can share health information for certain situations, such as: preventing disease, reporting suspected abuse, neglect, or domestic violence, preventing/reducing a serious threat to anyone’s health or safety.
- Comply with law: We can share information about you if state or federal law requires is, including the Department of Health and Human Services.
- Do Research: We can use and share information for health research.
- Family and Friends: We may disclose your health information to a family member or friend who is involved in your medical care or to someone who helps pay for your care. We may also use or disclose your health information to notify (or assist in notifying) a family member, legally authorized representative or other person responsible for your care of your location, general condition or death. If you are a minor, we may release your health information to your parents or legal guardians when we are permitted or required to do so under federal and applicable state law.
- Organ and tissue donation requests: We can share information about you to organ procurement organizations
- Medical examiner or funeral director: We can share information with a coroner, medical examiner, or funeral director when an individual dies.
- Worker compensation, law enforcement requests, and other governmental requests: We can share health information for worker compensation claims, law enforcement purposes, with health oversight agencies for activities allowed by law, and other specialized government functions (e.g., military and national security)
- Lawsuits and legal actions: We can share health information in response to court or administrative order, or in response to a subpoena.
- Get an electronic or paper copy of your medical information: You have the right to inspect and/or obtain a copy of your medical information maintained in a designated record set. If we maintain your medical information electronically, you may obtain an electronic copy of the information or ask us to send it to a person or organization that you identify. To request to inspect and/or obtain a copy of your medical information, you must submit a written request to our Privacy Officer. If you request a copy (paper or electronic) of your medical information, we may charge you a reasonable, cost-based fee.
- Ask us to correct your medical record: You can ask us to correct health information about you that you think is incomplete or incorrect. We may say “no” to your request, but we’ll tell you why in writing within 60 days.
- Confidential communications: You can ask us to contact you in a specific way (for instance home or office phone) or to send mail to a different address for items such as appointment reminders. We will say yes to all reasonable requests.
- Limits on what we use and share: You can ask us NOT to share certain health information for treatment, payment, or operations. We are not required to agree to your request, and if it affects your care, we may say no.
- Accounting of disclosures: You can ask for a list (accounting) of the times we have shared your health information for the prior six years. We will include all disclosures, except those about treatment, payment, and operations. We will provide one accounting for free, but may charge a reasonable, cost-based fee if you ask for another within 12 months.
- Privacy Notice: You can ask and receive a paper copy of this notice at any time.
- Complaint: You can file a complaint if you feel we have violated your rights, with the office at the address below, or you with the Department of Health and Human Services Office for Civil Rights by sending a letter to 200 Independence Ave, SW, Room 509F HHH Bldg., Washington, D.C. 20201, calling 1-877-696-6775, or by visiting: https://www.hhs.gov/hipaa/filing-a-complaint/what-to-expect/index.html . We will not retaliate against you for filing a complaint.
By providing your mobile phone number and opting in to receive text messages from our practice, you consent to receive SMS communications related to your relationship with our office. These messages may include appointment reminders, scheduling notifications, treatment-related communications, billing notifications, office updates, responses to inquiries, and, where separately authorized, promotional or marketing messages.
Message frequency may vary. Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to any text message. For assistance, reply HELP or contact our office directly.
Information We Collect
When you opt in to receive SMS communications, we may collect:
- Your mobile phone number
- Your SMS opt-in consent
- Records of your messaging preferences and communications with our office
How We Use Your Information
We use this information to:
- Deliver the SMS messages you have requested or authorized
- Provide appointment reminders and healthcare-related communications
- Respond to inquiries and provide customer support
- Improve our communication services and patient experience
Sharing of Information
We do not sell, rent, share, transfer, or disclose your mobile phone number, SMS opt-in data, or SMS consent information to third parties or affiliates for marketing or promotional purposes.
All categories of personal information described in this Notice exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties for purposes unrelated to providing the messaging services you have requested.
We may share your information only with vendors, service providers, and contractors who assist us in delivering SMS communications, such as messaging platforms, telecommunications providers, and technical support vendors. These parties are contractually obligated to safeguard your information and may use it only for providing services on our behalf.
Data Security
State Law
We will not use or share your information if state law prohibits it. Some states have laws that are stricter than the federal privacy regulations, such as laws protecting HIV/AIDS information or mental health information. If a state law applies to us and is stricter or places limits on the ways we can use or share your health information, we will follow the state law. If you would like to know more about any applicable state laws, please ask our Privacy Officer.
We are required by law to maintain the privacy and security of your protected health information. We will promptly let you know if a breach occurs that may have compromised the privacy and security of your information. This notice is effective as of 2003 and we are required to abide by the terms of the Notice of Privacy Practices. We will not share your information other than described in here unless we receive written authorization. We can change the terms of notice, and any new notices will be available upon request, in our office, and on our website.
If you have any questions or want more information about this notice or how to exercise your health information rights, you may contact our Privacy Officer, Thomas Southam by mail at: the office address or telephone. You have the right to exercise any of the actions in the above document, and the Privacy Officer will guide you through the process.

